Social Media Success: Finessing Facebook


The following information is provided, in part, by the National School Public Relations Society of America:

Facebook logoNow that the district has adopted a new Social Media Policy, several schools have requested access to Facebook and other social media tools. Social Media Success is a new column on CPS Insider that offers tips on how to maximize your school’s social media presence and develop an online community that is supportive and highly engaged.

The folks over at TrackMaven put together an infographic with some great tips on how a Facebook post can be tweaked to maximize its potential. The full “Nuts and Bolts” post has all the details, but here is an overview.

Word Power: You’re not limited to 140 characters on Facebook. Say what you need to say, confident in the knowledge that posts with 80+ words get twice as much engagement as shorter posts.

Show and Tell: Show and tell was always a favorite day at school and that may be true with Facebook users, since they engage 37 percent more with posts that have images than those that are just text.

Interact After Hours: Be sure to post when users are active…  posts published after work hours get 11 percent more interaction than those published during the workday and 29 percent more than those posted before the workday. You can schedule posts to appear during the evenings ahead of time, so that you don’t have to be attached to your computer or mobile device when you’re at home.

Everybody’s Workin’ for the Weekend: Even though less than 18 percent of posts are published on weekends, weekends have the most engagement. For instance, Sunday posts receive 25 percent more likes, shares and comments than Wednesday posts.

Punctuation is Your Pal: Posts that pose questions receive 23% more interaction and those that employ hashtags rack up 60% more interaction. The big winner is the exclamation point! Posts using exclamation points see almost three times as much interaction!

If your school would like to use Facebook as a way to engage your audience, submit a Social Media Authorization Form today. And, check back regularly for more tips in Social Media Success.